PRINT & SURFACE DESIGN

FRAGMENTED FLOW is a collection designed for Hummel, developed from a concept and name created by our team. Through an individual creative process in the elective course Print & Surface Design, I refined and shaped the collection into my own distinct design universe.

The theme of the collection explores the concept of dynamic movement by breaking down individual styles and redistributing them across the designs. Multifunctionality introduces adaptable elements that can be combined and discovered in endless ways, offering a flexible and ever-evolving styling experience.

Note: Few of these Illustrator drawings were created by, or in collaboration with, other students from a previous group project